MY*SOMM – MOST EXCELLENT WINE EXPERIENCES
my*somm is your gateway to most excellent wine experiences and premier destination for exclusive English language tasting events and expert wine consulting services in Munich.
From private wine tastings to restaurant hopping adventures, each experience is designed to indulge your palate and expand your knowledge in an entertaining and approachable manner.
This is the outline I formulated in order to create the my*somm brand design and which had to be reflected in every touch point: website, videos, seminar & communication materials and social posts.
The brand personality, which is reflected in the my*somm logo, is based competence, charming sophistication and an imaginative spirit. The logo icon, “STUBBY”, will also serve as the brand mascot and the animated version will appear in promo and educational videos.
- Educational materials
- Brand strategy and design
- Business plan
- Marketing concept
- Merchandising design
- Video production
- Communication materials
- Event organisation