Valais, in western Switzerland, is the country’s largest wine region accounting for almost half of the its wine production. If you’re not overly familiar with Swiss wine it’s because they barely export more than 1% of their production as virtually everything they produce is consumed domestically.

Valais’ newest winery is in Chamoson is MAISON BAIA. Founded in 2020 by Jean-Blaise Gollut, “baia” focuses on terroir oriented wines, resistant grape varieties and sustainable production practices. CHALK has been entrusted with the winery’s corporate identity, brand strategy & design as well as label design.

Since the project is a work in progress, there isn’t much we can show at the moment. Thanks in advance for your anticipated understanding.


  • Logo design
  • Brand strategy and design
  • Product names and slogans
  • Label design
  • Website production in three languages