It had been a dream of mine to launch my own line of wines for quite a while so when the opportunity presented itself I didn’t hesitate for a moment.
I had full creative control in regards to blending and label design and proceeded to recruit the world renown pop-artist mcbess to illustrate the labels… Lolita & MILF were born.
Many people thought the idea was crazy because concept labels tend to be reserved for easy-drinkers and anything but serious wine – let alone selling them at a premium price. Don’t believe the hype, follow your instinct and stick with your convictions.
The wines consistently received 90+ ratings by the Wine Advocate, was scored with 5 out of 6 ‘soul points’ by Germany’s first Master Sommelier Hendrik Thoma (Wein am Limit), were touted as the most progressive and innovative wine project in Portugal, and were listed internationally in numerous quality restaurants (incl. Michelin rated).
The wine collection has been discontinued after having sold the Wine on the Rocks brand in 2017.
Services:
- Wine Blending
- Label Conception
- Marketing & Promotion
- Video Production
