CHALK CREATIVE BLOG

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Interview with Photographer Matt Wilson, L’Enfant Terrible of the Chilean Wine Industry

Matt Wilson is an award winning photographer who studied at the International Centre of Photography in N.Y. in the early nineties. He went on to become a touring music photographer in the USA, working notably in the Hip Hop scene, with artists such as Mos Def, The Roots, Method Man, Redman and Common.

Matt, based in Chile, has worked for the likes of GQ, Vanity Fair, National Geographic, Decanter and Wine Spectator (just to name a few). When it comes to wine photography, he likes pushing the limits and while he does, the Chilean wine scene is changing because of it. Read more

5 Simple Steps to Better Video Storytelling

Have you spent loads of cash on video services just to have the end product be viewed less than you’d hoped for? It’s happened to the best of us so no worries, it’s a simpler to fix than you may think. Here are 5 tips on how to improve your video storytelling techniques. Read more

Craft Beer Production in Germany – Life in a Corset

With today’s explosion in craft beer popularity even a traditional and established beer nation like Germany has gotten on the bandwagon over the past few years. But why? ‘Cause in the end, weren’t a large amount of German breweries “craft” even before the term became widely spread? Read more

11 Benefits of Using Video on Your Website

People have been glued to TV screens since the mid 20th Century so it’s no surprise that video content has become a very important medium in today’s broadband internet age.

Video provides passive engagement and considering the fact that most users only scan static text rather than read it, the likeliness of a user clicking on the “play” button in order to gain information on a subject is very high and in turn, helpful in regards to conversion rates.

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4 Reasons Why You Should be Using Responsive Web Design

Since the internet boom in the mid 90’s it was tough enough to make a website work perfectly in all web browers and to complicate matters further, the overnight boom of mobile devices with web capabilities added to the conundrum because the displays were now smaller and each manufacturer built their devices with different display sizes.

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